”Even if you’re not a Kardashian fan, you might still know about the funniest moment in the family’s TV history.
In a 2011 “Keeping Up with the Kardashians” episode set in Bora Bora, Kim lost an uninsured $75,000 earring in the ocean and flipped out. Upon hearing the commotion, her sister Kourtney emerged from a fancy hut holding a toddler on her hip, to say, deadpan, “Kim, there’s people that are dying.”
Those six words became a meme, used to express derision toward anything that feels trivial in comparison to pressing global issues. And now the pandemic has brought it back.
People are literally dying from covid-19 every day — and in response, many social media users are deploying the meme to indicate exasperation toward a message they see as irrelevant, be it political action or product ads. The keywords in the phrase have seen a spike in searches over the past couple months, according to Google Trends.” - The Washington Post